Driving Product Strategy Clarity Across a Multi-Pillar Industrial Platform

The client is an industrial software provider operating a mature, multi-pillar product platform supporting manufacturing and operational workflows. As customer needs evolved and new technologies emerged—including cloud, analytics, IoT, and AI—the organization sought clarity on where to invest next and how to align product, technology, and business strategy.

Over time, the client’s platform had accumulated a broad set of enhancement ideas across multiple functional and technical areas. While opportunity was abundant, leadership faced several challenges:

• Difficulty prioritizing initiatives across competing product pillars

• Limited alignment between business value, technical feasibility, and sequencing

• Unclear dependencies between foundational investments (e.g., cloud) and advanced capabilities (e.g., AI)

• Risk of fragmented delivery without a cohesive, executive-aligned roadmap

The organization needed a structured product strategy to move from a long list of ideas to a clear, actionable plan.

Connective partnered with executive leadership, product management, and engineering to deliver a pragmatic product strategy engagement focused on clarity, prioritization, and alignment.

The engagement evaluated improvement opportunities across core product pillars, including reporting and analytics, configurability, cloud architecture, IoT, AI, UI modernization, functional enhancements, and ERP integrations️ integrations.

Connective facilitated a four-week, outcome-driven process:

• Validate business value and strategic intent through cross-functional workshops

• Assess technical dependencies and readiness to understand sequencing and risk

• Prioritize initiatives using weighted scoring and multiple roadmap scenarios

• Deliver an executive-ready roadmap with clear tradeoffs, phasing, and next steps

In parallel, Connective offered targeted pillar-specific strategy options—such as a deep dive into reporting and analytics—to unlock near-term value while supporting long-term platform evolution.

• A prioritized product roadmap spanning all major product pillars

• Clear articulation of business value, dependencies, and feasibility

• Identification of quick-win initiatives alongside foundational investments

• Executive-ready strategy materials supporting alignment and decision-making

• Optional pillar-specific discovery frameworks to accelerate execution

• Improved executive alignment on product direction and investment priorities

• Reduced risk of misaligned or premature initiatives

• Greater clarity on how cloud, data, and AI investments should sequence over time

• A shared roadmap that product, engineering, and leadership could confidently execute against

By combining structured product strategy, cross-functional collaboration, and pragmatic prioritization, Connective helped the client move from ambiguity to action—establishing a clear product roadmap grounded in both business value and technical reality.